Route 322 is the main highway for all major State College and Penn State events An average of over 12,000 vehicles per day pass this billboard Captive audience - Over 100 TV channels and with the new technology of DVR and Fast Forward only 8% view these ads. Only 19% of 19-34 year olds even read the paper.  Our digital billboard is viewed by over 12,000 vehicles per day (Even higher on Penn State football weekends, Arts Fest, etc.). Maximum benefit is achieved after 3 to 10 exposures.  The message has to be changed within 3 weeks or it is ignored.  With our digital billboard this is as easy as emailing a jpeg file you design or have us do it for a small fee. Combines the best of radio/TV and print in one medium Low Production costs 40% of consumers make spur of the moment decisions to shop Flexibility - Different ads for different times of day, week, month, year with no expensive vinyl to purchase.